Ellen Choi

CIO and Co-Founder

Ellen Choi is the CEO of Edgefield Group, a consultancy that offers services at the intersection of AI, technology, and busines s transformation to solve Top 500 CPA firms' biggest challenges. She is the Co-Founder and Advisor at Aiwyn, a technology company helping accounting firms streamline their practice management. Aiwyn has been recognized with Forbes 100 Rising Stars, Boomer Visionary Award, and AccountingToday's Award. Her past includes working in Google' Finance team, Stanford engineering, and Harvard MBA. She is a serial entrepreneur with a passion for driving innovation in the accounting profession.

Technology

What tech vendors can learn from CPAs

In a field with abundant work and too few qualified professionals, it's in everyone's interest to support one another, to collectively advance the profession.

By Ellen Choi

November 11
Technology

What accounting firms can learn about talent management from tech vendors

Explore lessons that accountants can learn from vendors with a focus on one of the most pressing challenges in the profession: talent management.

By Ellen Choi

October 23
Technology

What firms can learn from tech vendors

Accounting firms could greatly benefit from adopting some of the strategies and mindsets these technology companies are using to thrive.

By Ellen Choi

October 2
Technology

How the AI revolution is ushering in a capacity revolution

Artificial intelligence will redefine our thinking around capacity and talent management.

By Ellen Choi

March 19